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Which ceo are you?
Identify Your Starting Point...
The " Messy Middle " Entrepreneur
You are generating revenue
($5k–$20k+ per month), but your infrastructure is shaky. You have the "Labor," but you lack the "Legals," the "Systems," and the "Standards."
The Skilled Technician to Strategic CEO
​"You have been doing what you do for years—whether it's cleaning, consulting, or specialized labor. You are the best at your skillset, but you’ve realized that being a "Great Cleaner" or a "Great Coach" is not the same as being a "Great Business Owner." You have the skill, but you don't have the shell. You are ready to stop being the laborer and start being the architect who designs the system, the brand, and the empire
The Mentor To Mentors
You have the expertise and you want to scale. You are ready to extract your "Magic" into SOPs and a Signature Method so your business can run without you holding the mop.
The Legacy Builder
You aren't just looking for a "side hustle." You are building a bankable, scalable entity that can eventually be sold, franchised, or passed down.
The Overworked Cleaning Business Owner
You’ve built a solid team and a client base, but you are still the "Chief Everything Officer." You are ready to step out of the field and start governing your company from the CEO chair.
The Government Contract Hunter
You know there is money in state and federal contracts, but you don't have your SAM.gov, your Capability Statement, or your Certifications (WOSB, MBE, 8a) in order.
CEO EXECUTION CHECKLIST!
Are you a business owner... or just a busy employee of your own company?
Are you ...
Waking up without a clear plan?
Do you ...
Lack the discipline to get things done?
Do you ...
​Know you have the expertise but lack the "system" to scale?
It’s not your fault—you just weren't taught
the CEO infrastructure.
Until now!!
Look at everything included!
CEO EXECUTION LAB
Guaranteed Results!
Only When You Do The Work!
From recent graduates of GreenThumb.
wEEK 1
Master your schedule before it masters you.
CEO Discipline & Time Audit
We start by reclaiming your time. In this phase, we perform a deep-dive "Time Audit" to identify where you are leaking energy on low-level tasks. You will learn the 10 CEO Standards and install the discipline required to govern your business instead of just working in it
WEEK 2
Build a foundation that is Bankable and Lethal.
Infrastructure Intensive
This is the "under the hood" work. We execute your Success Profile, ensuring your EIN, DUNS, and SAM.gov are correctly aligned. We audit your legal entity, credit posture, and financial compliance to ensure you are ready for six-figure contracts and business funding
WEEK 3
​Extract the magic from your head into a scalable asset.
Your Signature Method: Extract the magic from your head into a scalable asset."
You are the expert, but if the system only lives in your brain, it isn't a business—it’s a job. We take your 25 years of experience and document it into a "Signature Method" (SOPs). This allows you to train a team to deliver your results without you being in the room.
WEEK 4
90 Day Leadership Lab
"From our 30-day Lab to a lifetime of growth.
The 90 Day Scale Roadmap
We conclude by mapping out your "Executive Flight Plan." You will walk away with a customized 90-day roadmap that outlines your revenue targets, marketing exposure, and leadership goals for the rest of 2026. This is where your new infrastructure meets real-world expansion.
Exclusive Access to the
" Success Profile Tool "
You aren't just getting videos & downloads; you are getting the exact tools I use at my Small Business Center to audit legal, build business credit, and create financial readiness.
The CEO EXECUTION Lab Includes Everything Above and:
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The Identity Audit: Verifying your core DNA—from your EIN and DUNS to the specific NAICS codes that unlock government contracts.
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Federal & State Compliance: A full sweep of your SAM.gov registration, Dept. of Revenue standing, and local permits. We ensure you are "Legal & Lethal."
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The Certification Architecture: Identifying your eligibility for SBA designations (Woman-Owned, Veteran-Owned, Minority-Owned, 8a, and more) to position you for set-aside contracts.
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The Product Architecture: We move past "ideas" to define your Mission Statement, your Top 3 Revenue Drivers, and your high-level pricing strategy.
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The Legal Vault: Constructing your essential document library, including Operating Agreements, Capability Statements, and Partnership frameworks.
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The Policy Engine: Designing the "rules of engagement" for your business—internal policies for your staff and external protections for your clients and customers.
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The Financial Pulse: Setting your weekly revenue goals and the "Money, Money, Money" targets that actually fund your lifestyle.
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The Exposure Kit: Finalizing the marketing materials that command respect—from executive letterhead to business cards that lead with authority.
25 Years Of Experience
At Your Finger Tips!
Meet Your Mentor
Shey Morton
It's time to soar, abundance is waiting...
Shey – Founder, Business 911 Small Business Center | Author | Business Architect
​
As the author of four published books, including the popular "How to Start a Cleaning Business in 7 Days," and the founder of Clean University, Shey has empowered thousands of service-based entrepreneurs to make the leap from the field to the front office. With 25 years of experience as the "Architect" working behind the scenes, she has dedicated her career to supporting others in their entrepreneurial journeys.
Key Achievements:
* Provided one-on-one coaching to over 200 individuals, guiding them through their most challenging business obstacles.
* Facilitated the growth of more than 3,000 business owners through her Small Business Center, offering resources and strategies for advancement.
* Certified 25 Master Business Coaches, mentoring them on how to transform their expertise into flourishing training empires.
​
After two decades spent constructing the legacies of others, it became abundantly clear that many entrepreneurs, despite appearing "successful" on the outside, are struggling deeply within. They often lack the robust infrastructure necessary for scaling their operations and are incurring a "Chaos Tax"—the cost of lost time and missed revenue opportunities.
In response to this pressing issue, Shey is thrilled to announce the launch of the CEO Execution Lab.
This program is a 30-day high-level intensive designed to immerse 10 select leaders in a transformative experience, leveraging her 25 years of expertise to directly enhance their business operations and drive real change.
Are you ready to move different?
Take Note
This is the New You!
An abundant life is waiting on a disciplined business. I want you to win, but I want you to win on a foundation that can actually hold the weight of your dreams. How you move in private is how you will be paid in public. Your integrity isn't just a character trait—it is the very plumbing of your profit. How you think, how you protect your time, and how you value your infrastructure are all direct reflections of your business’s future.
I am ready to help you build the machinery that turns your hard work into a lasting legacy. If you provide the commitment to these Standards, I will provide the blueprint for your breakthrough. Your abundance has been ordered. It’s time to build the storehouse.
— Coach Shey
You don't need motivation.
You need discipline!
Discipline + Consistency= Results
ONLY 10 SPOTS AVAILABLE
FIRST (5) SEATS CLAIMED SAVE $200
Let's Talk 🙃
Let's have a real conversation....
If you’re still scrolling, it’s because you know something is wrong, but you’re afraid to admit how much it’s actually costing you. Let’s be honest—this Lab is for you if:
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The "Millionaire" gurus lied to you: You followed the "easy 6-figure" blueprints, bought the generic templates, and watched the YouTube videos—but you’re still the one picking up the mop at 9:00 PM because your staff didn’t show up.
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You’re a "Professional Amateur": You have the business cards and the website, but your back-end is a disaster. You’re terrified of a real audit because you know your paperwork is a "messy middle" nightmare.
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You’re "Fake Scaling": You’re making more money, but you have less freedom. You’ve created a monster that requires you to feed it 24/7 just to keep the lights on.
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You’re leaving Government Money on the table: You see other people winning contracts you know you’re qualified for, but you’re stuck because your SAM.gov is a mess and your "Success Profile" doesn't exist.
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You’re tired of "Hustle Culture": You don't need more "motivation." You’re already motivated. What you need is Infrastructure. You’re tired of trying to "boss up" when you haven't even "governed up."
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The 90/30 Rule scares you: The thought of leaving your business for 30 days makes your stomach turn because you know, deep down, the whole thing would collapse without you.
I’m not here to give you a "rah-rah" speech. I’m here because I’ve spent 25 years in the trenches and I know exactly how to build the shell that protects your peace and your profit.
Stop paying the Chaos Tax. Stop trying to "figure it out" with people who have never built anything real.
The 10 seats are for the leaders who are done with the drama and ready for the discipline.